# AXO

> AXO is the agentic experience layer: website personalization that scores each visitor's in-session behavior and reshapes the page to match — live, in about 200ms, with no CDP, identity graph, or data warehouse required. Every operation is exposed as one of 130+ MCP tools, so AI agents (Claude, ChatGPT, custom harnesses) can operate the system end to end. Lift is proven with an always-on holdout, not claimed from a dashboard.

Key facts:
- Installs with one script tag; typical time to a first live variant is under an hour.
- Works on 100% of traffic, including anonymous visitors — behavioral scoring needs no login, CRM record, or third-party cookie.
- The live decision path is deterministic: no LLM call per pageview, no inference cost, reproducible decisions. Generative AI works upstream, drafting variants a human reviews.
- Agent surface: 130+ MCP tools plus REST parity, hosted MCP endpoint (no local install), scoped role-gated tokens.
- Measurement: always-on randomized holdout; lift is reported against the control group.
- Plans available today: Starter $500/mo, Growth $2,000/mo, Scale from $5,000/mo, with a 30-day free trial ([pricing](https://axoapp.ai/pricing)).
- AXO Lite is coming soon at $50 USD/month for one Shopify store, two users and 10,000 monthly AXO sessions. Enrollment is not open; [email us about access](mailto:hello@axoapp.ai?subject=AXO%20Lite%20access). Current-visit copy and hero personalization, up to ten placements with two alternatives each, and control-group measurement. Excludes prior-visit targeting, raw history/exports, CRM/ad delivery, outbound messaging and funded AI copy generation. Images use merchant keys with separate provider charges and attempt limits. No automatic traffic overage charges.

## Product

- [Product overview](https://axoapp.ai/product): what the agentic experience layer is and how the tag, app, and agent surface fit together
- [MCP server](https://axoapp.ai/mcp): the 130+ MCP tools, example prompts, and how to connect an agent
- [Pricing](https://axoapp.ai/pricing): available plans, upcoming AXO Lite pricing and limits
- [ROI calculator](https://axoapp.ai/roi): estimate lift from your traffic and conversion numbers
- [Capabilities matrix](https://axoapp.ai/capabilities): use cases by industry

## Docs

- [Documentation index](https://axoapp.ai/docs): setup, workflow, campaigns, audience, placements, triggers, integrations
- [Developer & API](https://axoapp.ai/docs/developer): the window.axo tag API, webhooks, REST, and MCP server details
- [Site speed](https://axoapp.ai/docs/site-speed): load model and measured Core Web Vitals impact
- [Privacy](https://axoapp.ai/docs/privacy): data handling and consent posture

## Developer reference

- [API reference hub](https://axoapp.ai/docs/reference): the four integration surfaces, auth, and base URLs
- [MCP server](https://axoapp.ai/docs/reference/mcp): connect an AI agent — hosted endpoint, scoped tokens, scopes
- [MCP tool reference](https://axoapp.ai/docs/reference/mcp/tools): every MCP tool, grouped by domain, with scopes + schemas
- [REST API (Pulse v1)](https://axoapp.ai/docs/reference/rest): zero-copy profile reads, keys, scopes, pagination
- [Tag JS API](https://axoapp.ai/docs/reference/tag): window.axo methods and data-vt-* authoring attributes
- [Ingestion & webhooks](https://axoapp.ai/docs/reference/ingestion): server-side identify/convert/lead + HMAC webhooks
- [MCP tool manifest (JSON)](https://axoapp.ai/mcp/tools.json): machine-readable tool list — names, scopes, input schemas
- [MCP tool reference (full markdown)](https://axoapp.ai/mcp/llms-full.txt): the entire tool surface as flat text for AI ingestion
- [AXO plugin for Claude](https://axoapp.ai/docs/reference/mcp#plugin): four seller skills (pre-call-brief, hot-accounts, explain-exposure, draft-segment-page) bundled with the connector; installs in Claude Code, claude.ai and Cowork; archive v0.3.2 at https://axoapp.ai/mcp/axo-plugin-0.3.2.zip with its SHA-256 on that page

## Definitions



## Comparisons

- [Compare hub](https://axoapp.ai/compare): AXO vs. the legacy four-tool stack
- [AXO vs. Dynamic Yield](https://axoapp.ai/compare/dynamic-yield)
- [AXO vs. Insider](https://axoapp.ai/compare/insider)
- [AXO vs. Bloomreach](https://axoapp.ai/compare/bloomreach)
- [AXO vs. Ninetailed](https://axoapp.ai/compare/ninetailed)
- [AXO vs. Adobe Target](https://axoapp.ai/compare/adobe-target)
- [AXO vs. Optimizely](https://axoapp.ai/compare/optimizely)
- [AXO vs. Mutiny](https://axoapp.ai/compare/mutiny)
- [AXO vs. Coframe](https://axoapp.ai/compare/coframe)
- [AXO vs. Sequen](https://axoapp.ai/compare/sequen)
- [AXO vs. Salesforce Personalization](https://axoapp.ai/compare/salesforce-personalization)

## Published pages

- [AXO for Fundraising & supporter engagement — capabilities + use cases](https://axoapp.ai/capabilities/fundraising)
- [AXO for Healthcare — capabilities + use cases](https://axoapp.ai/capabilities/health)
- [AXO for Content & media — capabilities + use cases](https://axoapp.ai/capabilities/content_media)
- [AXO for B2B & SaaS — capabilities + use cases](https://axoapp.ai/capabilities/b2b)
- [AXO for Retail & ecommerce — capabilities + use cases](https://axoapp.ai/capabilities/retail)
- [AXO capabilities — by industry, by use case](https://axoapp.ai/capabilities)
- [AXO: Use cases by sophistication](https://axoapp.ai/use-cases)
- [AXO for Affiliate: Reader cohorts, seeded disclosure zones, and click lift proven by holdout](https://axoapp.ai/solutions/affiliate)
- [AXO for Hospitality: Personalize booking and RSVP funnels per guest cohort](https://axoapp.ai/solutions/hospitality)
- [AXO for Financial Services: Calculator and application journeys with disclosure-aware copy](https://axoapp.ai/solutions/financial)
- [AXO for SaaS: Score anonymous buyers on your pricing page, personalize before they decide](https://axoapp.ai/solutions/saas)
- [AXO for Fundraising: Donor-lifecycle segments, ask-ladder personalization, recurring-decline save flows](https://axoapp.ai/solutions/fundraising)
- [AXO for Content & Media: Turn drive-by readers into subscribers with cohort-aware engagement + subscription flows](https://axoapp.ai/solutions/content)
- [AXO Solutions: Industry-specific personalization for Retail, B2B, Healthcare, and more](https://axoapp.ai/solutions)
- [What Is Same-Session Personalization? Definition & Architecture · AXO](https://axoapp.ai/glossary/same-session-personalization)
- [What Is Real-Time Personalization? Definition & How It Works · AXO](https://axoapp.ai/glossary/real-time-personalization)
- [What Is a Personalization Engine? Definition & How to Choose One · AXO](https://axoapp.ai/glossary/personalization-engine)
- [What Is Website Personalization? Methods, Examples & Measurement · AXO](https://axoapp.ai/glossary/website-personalization)
- [What Is a Decision Layer? Definition & Architecture · AXO](https://axoapp.ai/glossary/decision-layer)
- [What Is Personalization Flicker (FOOC)? Causes & Fixes · AXO](https://axoapp.ai/glossary/personalization-flicker)
- [What Is Cookieless Personalization? How It Works Without Tracking · AXO](https://axoapp.ai/glossary/cookieless-personalization)
- [What Is In-Session Personalization? Definition & Examples · AXO](https://axoapp.ai/glossary/in-session-personalization)
- [What Is MCP (Model Context Protocol)? A Marketer's Guide · AXO](https://axoapp.ai/glossary/model-context-protocol)
- [What Is an Agentic CRM? Definition & How It Works · AXO](https://axoapp.ai/glossary/agentic-crm)
- [Incrementality Testing for Website Personalization · AXO](https://axoapp.ai/glossary/incrementality)
- [What Is a Holdout Test? Definition & How to Run One · AXO](https://axoapp.ai/glossary/holdout-test)
- [What Is Agent Tooling? MCP Tools for Marketing & Personalization · AXO](https://axoapp.ai/glossary/agent-tooling)
- [What Is Agentic Software? (And Why It's Not an AI Agent) · AXO](https://axoapp.ai/glossary/agentic-software)
- [Agentic Personalization vs. AI Personalization: What's Different? · AXO](https://axoapp.ai/glossary/agentic-personalization)
- [What Is an Agentic Experience Layer? Definition & Architecture · AXO](https://axoapp.ai/glossary/agentic-experience-layer)
- [The Agentic Glossary: Experience Layers, Agent Tooling, MCP · AXO](https://axoapp.ai/glossary)
- [Personalize Your B2B SaaS Website for Every Visitor Segment — No Engineering Required | AXO](https://axoapp.ai/website-personalization-without-engineering)
- [What Is Answer Engine Optimization and How Do You Measure It | AXO](https://axoapp.ai/what-is-answer-engine-optimization-and-how-do-you-measure-it)

## Optional

- [6 figure personalization for $50 bucks](https://axoapp.ai/blog/six-figure-personalization-for-50-bucks): the upcoming AXO Lite plan, its scope and a sourced enterprise pricing comparison
- [Blog](https://axoapp.ai/blog): essays on agentic personalization, determinism in the decision path, and buying AI martech without getting gaslit
- [Solutions by industry](https://axoapp.ai/solutions)
- [Contact](https://axoapp.ai/contact)