AXO FOR HOME SERVICES
Get more booked jobs from the ads you already pay for.
You pay Google and Meta to get homeowners to your website. AXO helps turn that visit into a qualified lead, follows it through to the job, and shows you what the work was worth.
A paid click that goes nowhere still costs you.
A job worth following.
- 1THE AD“AC replacement Houston”CLICK
A homeowner clicks your Google ad.
- 2THE WEBSITEShow replacement help.
Bring costs, financing information and an estimate request forward.
- 3THE CONVERSATIONGet the details your office needs.
Service area. System trouble. Timing.
- 4THE RESULTYour team books the job.
Record the outcome and job value in AXO.
Example only. A booked job means confirmed work, not an estimate appointment. Your team supplies the value.
01 / CONNECT THE WORK
Six disconnected widgets.
One AXO system.
When your tools don’t share what they know, your office has to piece it together. AXO connects the page, conversation, lead and outcome.
Each tool has
a piece of the visit.
- Ad tracking01
Google click #219
SOURCE ONLY - Personalization02
Replacement page
PAGE ONLY - Pop-up tool03
Financing opened
ACTION ONLY - Chatbot04
“My AC is 17.”
CHAT ONLY - Lead form05
Katy · ZIP 77494
FORM ONLY - Analytics06
1 form submitted
COUNT ONLY
Your office has to join the records to find out.
Every next step
can use the same history.
- Came from
- Google ad · AC replacement
- Interested in
- Replacement + financing
- Told your AI
- 17-year-old system · Katy
- Lead status
- Qualified by your office
- Job outcome
- $8,400 · confirmed work
- Ad feedback
- Eligible for booked-job event
Follow the record as the job develops.
Your office records the confirmed job and its value. The outcome can feed a configured ad conversion.
All values are fictional. Your office confirms the work and job value. Ad feedback requires connected accounts and configured conversion rules; ad platforms control delivery.
02 / RESPOND TO WHAT THE HOMEOWNER NEEDS
A broken AC and a new system
need different conversations.
AXO uses the ad they came from and the pages they view to make your website more useful. Choose a scenario to see what changes.
Get help with an AC that won’t cool.
Bring repair information, your service area and the request button forward.
Request AC repairAC repair · warm air · Katy · ZIP to confirm
Your office starts with the problem and location.
AXO’s AI chatbot can open with a relevant question, answer from your approved business information and collect lead details before handing the request to your team. Your office confirms pricing, availability and appointments.
03 / FOLLOW THE LEAD THROUGH TO THE JOB
A form fill doesn’t
pay the crew.
Keep the visit, conversation and lead together. Have your team or a connected system record the booked job and its value so you can see how the inquiry turned out.
Know what brought them.
The source, service pages and questions that led to the request.
Know whether you can help.
The job, location and timing your office needs to follow up.
Keep the handoff intact.
Your team follows up and records the confirmed booking.
Know what it was worth.
Compare qualified leads, booked jobs and recorded revenue.
Measure the result of the website change.
AXO can compare visitors who see a change with a control group who see the original. Track a meaningful outcome, such as qualified requests. Bookings and revenue need recorded outcomes, and enough traffic is needed before calling a result.
04 / GIVE YOUR AD SPEND A BETTER SIGNAL
Stop teaching your ads
that every lead is good.
A replacement job in your service area and an inquiry you can’t take should not count as the same win. Choose a stage below to see what goes back to your ads.
See when a lead becomes
a useful ad signal.
A replacement job in Katy
“Our system is 17 years old.
We’re looking at a replacement.”
AXOCount booked work.
Send this success event when your team records a confirmed job.
Confirmed job outcome
Job values can be included when your connected outcome data and conversion setup supply them.
Outside your service area
Your team marks it as poor fit.
The inquiry stays in AXO. It does not teach this campaign that you won a job.
Give the ad platforms better outcomes to learn from. Google and Meta use the conversion signals you send in their optimization. They control delivery; AXO does not guarantee that a poor-fit visitor will stop seeing ads.
Requires connected ad accounts and configured conversion events. Keep poor-fit inquiries out of the success events you choose to send. This is conversion feedback, not an automatic audience-exclusion feature.
05 / PUT YOUR NUMBERS TO IT
What would five more
jobs be worth?
This example keeps ad spend and lead volume the same. Change the assumptions to see what a different booking rate would mean for revenue and ad cost per job.
Put your numbers in.
Keep the same ad spend, lead volume and job value. Change how many leads become booked jobs.
ILLUSTRATIVE MONTHLY SCENARIO
+$12,500
Change in monthly collected revenue
| Your numbers | Current | Scenario |
|---|---|---|
| Ad spend | $15,000 | $15,000 |
| Booked jobs | 20 | 25 |
| Collected revenue | $50,000 | $62,500 |
| Ad cost / booked job | $750 | $600 |
This example uses assumptions. It does not show an AXO customer result or predict performance. Every booked job is assumed completed and paid at the average entered. Revenue is shown before labor, materials, AXO fees and other costs. Profit and net ROI require those costs.
Job counts are expected averages and may be fractional. Displayed figures are rounded; calculations use the full values.
LET’S LOOK AT YOUR BUSINESS
You’re already paying
for the click.
Make more of it.
Bring your website, monthly ad spend and the jobs you want more of. We’ll walk through where visitors drop off and what AXO could change.
Talk through my websiteStart with one service and one page. Your team confirms jobs and records their value.
BRING THESE THREE THINGS- Your website
- Your monthly ad spend
- The jobs you want more of