Documentation
What do you want to do?
Start with one complete use case. Each tutorial explains what you need, how to launch, what proves it works, and how to stop it. Search for a screen, setting, or API when you need a specific instruction.
Launch your first personalization
Show a welcome headline to new visitors. Check who sees it and how to stop it.
Launch your first trigger
Set up a controlled webhook handoff. Check qualification, delivery, and stopping.
Set up AXO
Confirm access, consent, installation, and the outcome signals you need.
Bind zones with Claude
Ask Claude to open Chrome and bind the areas you want to personalize.
Build on your first launch
Choose the next change from the result you need. Keep a working version to compare with it.
Reach a more specific audience
Define the signals, time windows, and exclusions before adding content.
Coordinate several changes
Group content and triggers around a goal, review the manifest, and control launch dates.
Connect activity to an outcome
Check your goal and control group, then distinguish early activity from measured improvement.
Use data from another system
Find the access, identifiers, and delivery checks required by your connector.
Get started
Launch your first personalization
Show a welcome headline to new visitors, verify targeting, and learn how to pause it.
Launch your first trigger
Prepare a controlled webhook handoff, check the conditions, and verify receipt before expanding.
Prepare your AXO site
Confirm access, consent, installation, and the outcome signals your use case needs.
How AXO works
Understand zones, variants, audiences, and the holdout before you start.
Personalize your site
Create a zone
Ask Claude to bind zones, or select an area with the dashboard picker.
Create, preview, and publish content
Write a variant, check it on the page, and control when visitors can see it.
Plan and launch a campaign
Add a brief, review the campaign manifest, and launch approved work.
Create and inspect audiences
Review visitor groups and create a segment from the signals you need.
Set up product recommendations
Check your product catalog and configure the products a zone can show.
Bind zones with Claude
Ask Claude to use AXO skills, open Chrome, and bind the areas you want to personalize.
Measure results
Connect & automate
Work with the AI assistant
Give the assistant a specific task, inspect proposed changes, and verify the result.
Create a trigger
Choose a condition, connect a destination, and control when actions can fire.
Create a lead capture form
Build a form, place it on a page, and review submissions and drop-off.
Connect an integration
Configure a destination and check its status before sending data.
Choose an API
Find the right reference for AI tools, profile reads, browser events, or webhooks.
Manage your account
Building an integration?
Find authentication, request examples, response fields, and errors in the API reference.